Building a Progressive Mindset: 5 Tips from Karma Drinks

We chatted to Jessamy about Karma Drinks recently and its progressive story spanning ten years. Jessamy shared some of Karma's 'secret sauce' that has helped push the brand into the mainstream while also have an incredibly positive impact on the planet and the people who produce their drinks. For FMCG brands looking to build a progressive, purpose-driven identity, Karma's approach offers valuable lessons.

Top 5 Tips for Building a Progressive Brand

01 - Lay Down Your Intention

Progressivism begins with laying down the intention to leave the world in a better place. **For FMCG brands, this means defining your positive impact from day one.**

02 - Begin by connecting your core beliefs with your ethics and then set down your sustainable purpose

03 - Start from your most authentic place so you can build trust with the consumers you want to reac

04 - Make sure you have a continuous model of improvement sitting at the heart of everything you do

05 - The Power of Three Strategy

Follow a three step strategy - the power of three - for Karma, we want our drinks to taste good, look good and do good. **This simple framework helps FMCG brands balance product quality, brand appeal, and sustainable purpose.**

Want to build a progressive brand strategy? Explore our FMCG marketing services or view our case studies.