Solutions to help B2C brands and businesses to scale-up by

SECURING

DISTRIBUTION

DRIVING
DEMAND

Expert FMCG Marketing Services for Food & Beverage Brands


We've worked in partnership with FMCG brands like Jason's Sourdough to deliver exceptional results. Find out how you can too.

Explore Our FMCG Marketing Services

Trusted by Leading FMCG Brands

Choose Your Marketing Programme

Select the option that's right for your brand or business.

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Best for inspiration

Inspiration-focused session designed to spark fresh perspectives.

Trend

watch

Starter

Outputs:
Social trends guide

Brand trends guide

Category trends guide

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The think tank session deep dives into your brand and helps create new ideas and whitespace for your brand to play in.

THINK

TANK

Starter

Best for killer concepts

Outputs:

Competitor, consumer

& culture analysis

Ideas playbook

Our Brand Accelerator workshop helps brands to turbo charge their growth.

Best for scaling up

Outputs:

Competitor, consumer

& culture analysis

Opportunity spaces

Creative platforms 

Brand campaign

Activation ideas

Playbook for inhouse teams/agencies

Consumer demand generation icon for FMCG brands - speedometer showing growth

Brand ACcelerator

Advanced

The Launch Pad is a comprehensive campaign execution sprint that starts with comprehensive target audience analysis, insights, reviews the competitive space and develops a suite of killer ideas at a rapid pace.

Best for impact

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Launch

pad

Advanced

Outputs:

Market data review

Segmentation

Persona creation

Competitor, consumer

& culture analysis

Opportunity spaces

Brand campaign idea 

Channel strategy

Full funnel roll out 

Book a Strategy Session

Whether you're just launching or looking to turbo-charge your brand, we’d love to know a bit about your vision, goals and challenges.

Contact Us

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Our 4d fmcg marketing Methodology

Our team will plan your experience down to the last detail

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DISCOVER

We start by digging deep into your category, competitors, and target audience. This discovery phase uncovers the insights that inform every FMCG marketing decision, from positioning to channel strategy.

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DEFINE

We define the problem, the opportunity, and the strategy. This is where we lock in your brand positioning, messaging framework, and the roadmap for your FMCG marketing services programme.

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DEVELOP

Ideas come to life. We develop creative concepts, campaign assets, and activation plans that stand out in the FMCG space. Everything is tested and refined before launch.

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DELIVER

We execute, measure, and optimise. From trade presentations to consumer campaigns, we deliver FMCG marketing services that drive measurable results—distribution gains, sales growth, and brand equity.

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“The Finn Launch Pad programme was a fantastic spring board for the early development of the Jason’s Sourdough brand. Over the course of our five-year partnership, Finn have been a vital part of the Jason’s team as the brand has grown from launch to £100m+ and climbing”

Jasons sourdough brand campaign agency award winning

Sands of Time

Stark beauty of desolate dunes
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Jasons sourdough brand

Beyond Boundaries

Visual odyssey across continents
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Jasons sourdough brand campaign agency
A collage of images of a man eating a pizza and a bun.

Nature's Symphony

Breathtaking colors of our planet
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Jason's Sourdough: From Launch to £100M+ with Specialist FMCG Marketing Services

Since 2020, Jason's Sourdough has worked with Finn across the full spectrum of FMCG marketing services. We developed their brand strategy, created their distinctive identity, and executed integrated campaigns that secured distribution with major retailers and drove consumer demand. The result: growth from launch to £100M+ in five years in one of the most competitive FMCG categories.

READ THE FULL CASE STUDY

Our FMCG Marketing Services

Finn Agency offers a full suite of FMCG marketing services designed to secure distribution and drive demand. Our two-pillar approach ensures your brand wins at trade and consumer level.

Secure distribution services

  • B2B Lead Creative

    We create compelling B2B creative that wins over buyers and category managers. From pitch decks to trade presentations, our marketing services ensure your brand stands out in retailer meetings.

  • Category and Retailer Sales Strategy

    Trade advertising that reaches buyers where they are. FMCG advertising agency services include trade press, digital, and event creative designed to build awareness and drive consideration among retail decision-makers.

  • Trade creative and advertising

    Trade advertising that reaches buyers where they are. FMCG advertising agency services include trade press, digital, and event creative designed to build awareness and drive consideration among retail decision-makers.

  • B2B social media content

    LinkedIn and trade-focused social content that positions your brand as a category leader. We create content that engages buyers, builds credibility, and supports sales conversations.

  • Trade, B2B and corporate PR

    Our PR agency services secure coverage in trade media, build relationships with key journalists, and position your brand as a thought leader in the category.

  • Content and production


  • Shopper and POS

    In-store activation that drives trial and conversion. Our shopper marketing services include POS design, sampling programmes, and retail activation campaigns that turn browsers into buyers.

Drive demand services



  • Brand Strategy

    We develop brand strategies rooted in category insights, consumer understanding, and commercial reality. Our strategic frameworks guide every decision from positioning to activation.

  • Brand Creative

    Distinctive brand identities that stand out on shelf and in market. Our FMCG branding agency services include logo design, packaging, brand guidelines, and visual identity systems.

  • Campaign Creative

    Integrated campaigns that drive awareness, consideration, and purchase. From concept to execution, we create campaigns that connect with consumers and deliver measurable results.

  • Brand & Campaign Toolkits

    Scalable creative systems that empower your team to execute consistently across channels. Our toolkits include templates, guidelines, and assets for ongoing FMCG marketing execution.

  • Social, Influencer & UGC Management

    We build and manage social communities, run influencer campaigns, and create UGC programmes that drive engagement and advocacy for brands.

  • Consumer PR

    Media relations that secure coverage in consumer press, broadcast, and digital channels. Our  PR agency services build brand awareness and credibility with target audiences. 

  • Design & production

    End-to-end creative production for campaigns. From photography and videography to animation and print, we deliver high-quality assets across all consumer touchpoints.