LAUNCH CAMPAIGN 2025
JASON'S SOURDOUGH
AN EVERY DAY OBSSESSION
An Everyday Obsession is fuelled by founder Jason’s genuine love of sourdough. It’s a celebration of ritual, craft and the quiet satisfaction of doing something properly, every single day.
At the heart of the campaign is a new TV advert that dives into Jason’s world. At home, everything connects back to sourdough — from the news he reads to the walls around him. Even his original mother culture is locked away in a vault, the ultimate symbol of dedication.
CREATIVE & MEDIA
TVc · AD pause · DOOH · display · instore · social · influencer
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“The Finn Launch Pad programme was a fantastic spring board for the early development of the Jason’s Sourdough brand. Over the course of our five-year partnership, Finn have been a vital part of the Jason’s team as the brand has grown from launch to £100m+ and climbing”
BARRY DAWBER
Sales & Marketing Director
Our Finn Launch Pad programme has helped Jason’s Sourdough grow from launch to £100m+ in 5 years
Since launch in 2020 the guys at Jason’s Sourdough have worked through the full suite of Finn workshop solutions to craft a brand strategy based on rich insights, develop the brand’s distinctive brand identity, and execute super impactful creative campaigns. These foundations enabled the business not only to gain early distribution gains but also to achieve stunning growth in a fiercely competitive market.
