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What Brands Can Learn From Super Mario
The new Super Mario movie, like any successful movie, will likely have a lot of valuable lessons for brands. Here's my takeaways:
Stay True to Your Brand Identity
Super Mario is a beloved and iconic video game character, and fans have certain expectations for how he should be portrayed. Brands can learn from this by staying true to their own brand identity and not straying too far from what their audience expects from them. The movie was a masterclass in brand identity lessons, even down to the emotive messaging hook "as long as we're together... everything is gonna be okay!
Build on Existing Fanbase
The Super Mario franchise has a huge and dedicated fanbase, which loved the film (more than the critics!). Brands can similarly focus on building a dedicated following and engaging with them to create a community that truly understands them. This brand loyalty is the foundation of long-term success.
Embrace New Mediums
The Super Mario movie is a departure from the traditional video game format, but it's still staying true to the brand. Brands can similarly explore new mediums and channels to reach their audience, as long as they maintain consistency in messaging and branding. These brand identity lessons apply across all channels.
Collaborate with Other Brands
The Super Mario movie showcased a huge amount of brand collaboration. Brands can similarly partner with other companies to create unique experiences that benefit both parties and appeal to a wider audience - the highlight for me was seeing the Red Wing collaboration.
Take Risks
The Super Mario movie is a bold move for Nintendo, but it paid off spectacularly. Brands can similarly take risks and experiment with new ideas, as long as they stay true to their brand and their audience. They basically killed it, making the Sonic series of films look pretty lame.
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