Finn wins Jus-Rol, Kelly Loves, Pork Farms and Wall’s

Finn has further cemented its reputation as a strategic partner to the FMCG sector with four significant account wins: Jus-Rol, Kelly Loves, Wall’s and Pork Farms.



Jus-Rol, the leading ready-made pastry brand, has selected Finn as its lead creative and campaign agency. Finn will spearhead the creative strategy to cement the brand’s leading position in the pastry category, whilst driving awareness of Jus-Rol’s recent brand redesign. The agency is already developing an integrated campaign idea designed to be activated across both above-the-line and below-the-line channels, helping to keep Jus-Rol front of mind among British consumers.

Finn has also been appointed by Kelly Loves, a leading brand in the flourishing Korean foods sector, to conduct a strategic brand development project aimed at accelerating growth in the UK and EU markets. Aligned with Finn’s mission to support rapidly growing consumer brands, the project will focus on securing wider distribution and driving consumer demand, capitalising on the rising popularity of Korean cuisine across Europe.

Adding to its strong portfolio of FMCG clients, Finn has been appointed by Compleat Food Group to lead social media and influencer marketing activity across its Wall’s and Pork Farms brands. The agency will support the iconic Wall’s brand to launch new products, such as its Protein Sausage Roll to audiences on social media, to drive awareness and engage new shoppers. 

Finn will also work with Pork Farms to make the brand more relevant to a younger audience through engaging social campaigns and experiential activations. The appointment reflects Finn’s expertise in helping food brands connect with modern audiences through creative, insight-led communications.

Richard Rawlins, Founder at Finn commented: “These four wins demonstrate the breadth of expertise we bring to FMCG brands at every stage of growth. From category leaders such as Jus-Rol and Walls, to exciting growth brands like Kelly Loves and Pork Farms, we’re partnering with businesses that have ambitious plans and strong opportunities ahead.

“We’re so excited to be working on these briefs that sit firmly in Finn’s sweet spot of forming strategic partnerships with FMCG brands that results in work that is creatively disruptive, but that, on a practical level, helps them to sell into major retailers, and create brand excitement that boosts sales.”

The four appointments continue a strong period of growth for Finn, following the addition of Very Lazy, Veetee and Primula Cheese to its client roster within the past year. Together, these wins further strengthen the agency’s credentials as a specialist growth partner for ambitious FMCG brands.

The agency also recently celebrated its 20th anniversary, marking two decades of strategic creativity and results for leading FMCG brands.