Yorkshire Tea aimed to enhance its sustainability credentials in a meaningful way, requiring a compelling and impactful marketing strategy.

OUR MARKETING SOLUTION

Introduced an emotional campaign showcasing the impact of deforestation on the Gruffalo's forest, making tree planting a significant cause that resonated with families across the nation.

Surpassed Tetley to become the UK's second most popular tea brand, reflecting the successful integration of sustainability initiatives into Yorkshire Tea's brand identity.

Finn Agency delivered integrated FMCG marketing services for Yorkshire Tea, including: • Brand strategy and sustainability positioning • Campaign concept development (Yorkshire Tree) • Creative toolkit and brand guidelines • Media planning and buying Explore our full range of FMCG marketing services to see how we help beverage brands win distribution and drive demand.

Yorkshire Tea: Yorkshire Tree Campaign

yorkshire tea

yorkshire tree

Strategy I Campaign Concepts I Creative Toolkit I Media planning & buying

THE CHALLENGE

Yorkshire Tea aimed to enhance its sustainability credentials in a meaningful way, requiring a compelling and impactful marketing strategy.
OUR MARKETING SOLUTION

Introduced an emotional campaign showcasing the impact of deforestation on the Gruffalo's forest, making tree planting a significant cause that resonated with families across the nation.
RESULTS & IMPACT

Surpassed Tetley to become the UK's second most popular tea brand, reflecting the successful integration of sustainability initiatives into Yorkshire Tea's brand identity.
SERVICES DELIVERED

Finn Agency delivered integrated FMCG marketing services for Yorkshire Tea, including:

• Brand strategy and sustainability positioning
• Campaign concept development (Yorkshire Tree)
• Creative toolkit and brand guidelines
• Media planning and buying

Explore our full range of FMCG marketing services to see how we help beverage brands win distribution and drive demand.