TENA: Secret's Out Campaign

Tena faced the delicate challenge of addressing female incontinence in a sensitive and empowering manner.

Launched a heartfelt campaign celebrating self-confidence and empowerment, resonating with audiences and addressing the stigma associated with the issue.

Garnered extensive national coverage and immediate success in terms of sales, effectively establishing Tena as a compassionate and empowering brand in the market.

Finn Agency delivered integrated FMCG marketing services for TENA, including:

• Campaign strategy and sensitive positioning

• Campaign concept development (Secret's Out)

• Creative toolkit and empowerment messaging

• Media planning and buying

Explore our full range of FMCG marketing services to see how we help personal care brands win distribution and drive demand.