Introduce Mrs Crimble’s to a wider demographic; elevate Mrs Crimble’s messaging to being proudly and deliciously free-from; increase Mrs Crimble’s brand trajectory. All the while maintaining her unique brand TOV.

OUR MARKETING SOLUTION

TikTok was unused by Mrs Crimble’s at this time—no followers, no presence. We knew this social platform, with its huge untapped potential for snagging the younger audience’s attention, was the best option.

5 million video views 2,246,694 Reach

Finn Agency delivered integrated FMCG marketing services for Mrs Crimble's, including: • Brand strategy and demographic expansion planning • Campaign concept development (Rap Battle) • TikTok content strategy and creative production • Social media management and viral content marketing execution Explore our full range of FMCG marketing services to see how we help food brands win distribution and drive demand.

Mrs Crimble's: Rap Battle Campaign

MRS CRIMBLES

RAP BATTLE

Strategy I Campaign Concepts I Creative Toolkit I Creative Production

THE CHALLENGE

Introduce Mrs Crimble’s to a wider demographic; elevate Mrs Crimble’s messaging to being proudly and deliciously free-from; increase Mrs Crimble’s brand trajectory. All the while maintaining her unique brand TOV.
OUR MARKETING SOLUTION

TikTok was unused by Mrs Crimble’s at this time—no followers, no presence. We knew this social platform, with its huge untapped potential for snagging the younger audience’s attention, was the best option.
RESULTS & IMPACT

5 million video views
2,246,694 Reach
SERVICES DELIVERED

Finn Agency delivered integrated FMCG marketing services for Mrs Crimble's, including:

• Brand strategy and demographic expansion planning
• Campaign concept development (Rap Battle)
• TikTok content strategy and creative production
• Social media management and viral content marketing execution

Explore our full range of FMCG marketing services to see how we help food brands win distribution and drive demand.