Jason's Toasties: Obsessed On The Go

Jason's has launched an exciting new product: Toasties, crafted for people with fast-paced lives. Finn was tasked with creating a campaign that vividly captures this concept, showcasing how Toasties provide the perfect blend of convenience and satisfaction for busy individuals on the go.

We developed a campaign that perfectly combines Jason's core message Jason's obsessions and with the convenience of their new product. The result: Obsessed On The Go—a dynamic concept that highlights Jason's dedication to excellence while catering to busy, fast-paced lifestyles.

The result was a bold, refreshing campaign that drew inspiration from a vibrant pop art style. This eye-catching approach brought energy and personality to the message, making it both memorable and impactful.

Finn Agency delivered integrated FMCG marketing services for Jason's Toasties, including:

• Product launch strategy

• Campaign concept development (Obsessed On The Go)

• Creative toolkit and pop art visual identity

• Retail activation planning

Explore our full range of FMCG marketing services to see how we help bakery brands win distribution and drive demand.