Jason's Toasties: Obsessed On The Go

Jason's Sourdough

Toasties

Strategy I Campaign Concepts I Creative Toolkit


THE CHALLENGE

Jason's has launched an exciting new product: Toasties, crafted for people with fast-paced lives. Finn was tasked with creating a campaign that vividly captures this concept, showcasing how Toasties provide the perfect blend of convenience and satisfaction for busy individuals on the go.

OUR MARKETING SOLUTION

We developed a campaign that perfectly combines Jason's core message Jason's obsessions and with the convenience of their new product. The result: Obsessed On The Go—a dynamic concept that highlights Jason's dedication to excellence while catering to busy, fast-paced lifestyles.

SERVICES DESLIVERED

Finn Agency delivered integrated FMCG marketing services for Jason's Toasties, including:


  • Product launch strategy
  • Campaign concept development (Obsessed On The Go)
  • Creative toolkit and pop art visual identity
  • Retail activation planning


Explore our full range of FMCG marketing services to see how we help bakery brands win distribution and drive demand.



An advertisement for jason 's sourdough toasters with the mosties
An advertisement for jason 's sourdough belter of a melter sandwich
A sandwich with the words belter of a melter on it
A sandwich with meat and cheese is on a blue and pink background.
CREATIVE & MEDIA

MEET THE PEOPLE THAT MADE IT

MEET THE MAKERS