Honey Monster Puffs sought to reposition its brand inline with its new HSFS friendly proposition, and needed a creative and engaging marketing campaign to relaunch it.

OUR MARKETING SOLUTION

Introduced an engaging campaign that unveiled the secrets behind 'Honey' Puffs, featuring the iconic Honey Monster himself, effectively communicating the brand's new health-conscious approach.

An adaptable positioning that aligned seamlessly with upcoming regulations, ensuring Honey Monster Puffs' continued success in the market.

Finn Agency delivered integrated FMCG marketing services for Honey Monster Puffs, including: • Brand repositioning strategy (HFSS-friendly) • Campaign concept development • Creative toolkit and character-led messaging • Production and regulatory compliance Explore our full range of FMCG marketing services to see how we help cereal brands win distribution and drive demand.

Honey Monster Puffs: HFSS Campaign

HONEY MONSTER PUFFS

HFSS

Campaign Concepts I Production

THE CHALLENGE

Honey Monster Puffs sought to reposition its brand inline with its new HSFS friendly proposition, and needed a creative and engaging marketing campaign to relaunch it.
OUR MARKETING SOLUTION

Introduced an engaging campaign that unveiled the secrets behind 'Honey' Puffs, featuring the iconic Honey Monster himself, effectively communicating the brand's new health-conscious approach.
RESULTS & IMPACT

An adaptable positioning that aligned seamlessly with upcoming regulations, ensuring Honey Monster Puffs' continued success in the market.
SERVICES DELIVERED

Finn Agency delivered integrated FMCG marketing services for Honey Monster Puffs, including:

• Brand repositioning strategy (HFSS-friendly)
• Campaign concept development
• Creative toolkit and character-led messaging
• Production and regulatory compliance

Explore our full range of FMCG marketing services to see how we help cereal brands win distribution and drive demand.