During the global lock down parents were faced with the challenge of balancing working from home with home schooling their children.

OUR MARKETING SOLUTION

We helped the nation enjoy life at home a little more by encouraging them to get creative. We produced a series of playful and creative content, showing parents ways to keep their kids busy while at home using the humble toliet roll. We gave them simple tutorials to create cameras, animals even watches to while away the time, whilst teaching children important craft skills.

Reached over 1 million, accompanied by a remarkable 59k visits to website.

Finn Agency delivered integrated FMCG marketing services for Cushelle, including: • Campaign strategy and lockdown positioning • Campaign concept development (Krafty with Kenny) • Creative toolkit and tutorial content production • Social media strategy and family engagement Explore our full range of FMCG marketing services to see how we help household brands win distribution and drive demand.

Cushelle: Krafty with Kenny Campaign

CUSHELLE

KRAFTY WITH KENNY

Strategy I Campaign Concepts I Creative Toolkit I Creative Production

THE CHALLENGE

During the global lock down parents were faced with the challenge of balancing working from home with home schooling their children.
OUR MARKETING SOLUTION

We helped the nation enjoy life at home a little more by encouraging them to get creative.

We produced a series of playful and creative content, showing parents ways to keep their kids busy while at home using the humble toliet roll. We gave them simple tutorials to create cameras, animals even watches to while away the time, whilst teaching children important craft skills.
RESULTS & IMPACT

Reached over 1 million, accompanied by a remarkable 59k visits to website.
SERVICES DELIVERED

Finn Agency delivered integrated FMCG marketing services for Cushelle, including:

• Campaign strategy and lockdown positioning
• Campaign concept development (Krafty with Kenny)
• Creative toolkit and tutorial content production
• Social media strategy and family engagement

Explore our full range of FMCG marketing services to see how we help household brands win distribution and drive demand.