Strategy I Campaign Concepts I Creative Toolkit I Creative Production
THE CHALLENGE
During the global lock down parents were faced with the challenge of balancing working from home with home schooling their children.
OUR MARKETING SOLUTION
We helped the nation enjoy life at home a little more by encouraging them to get creative.
We produced a series of playful and creative content, showing parents ways to keep their kids busy while at home using the humble toliet roll. We gave them simple tutorials to create cameras, animals even watches to while away the time, whilst teaching children important craft skills.
RESULTS & IMPACT
Reached over 1 million, accompanied by a remarkable 59k visits to website.
SERVICES DELIVERED
Finn Agency delivered integrated FMCG marketing services for Cushelle, including:
• Campaign strategy and lockdown positioning
• Campaign concept development (Krafty with Kenny)
• Creative toolkit and tutorial content production
• Social media strategy and family engagement
Explore our full range of FMCG marketing services
to see how we help household brands win distribution and drive demand.
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Finn Agency is a specialist FMCG marketing agency based in Leeds, UK. We help food and beverage brands and consumer goods companies secure distribution and drive demand through strategic FMCG branding, CPG marketing, and retail activation.