Cadbury aimed to increase market penetration and drive sales, requiring an effective and relatable marketing approach.

OUR MARKETING SOLUTION

Positioned Cadbury as an accessible and enjoyable everyday treat, emphasizing its universal appeal and versatility.

Achieved an impressive 9+ point brand uplift and a notable 15% increase in sales during the campaign period, solidifying Cadbury's position as an everyday treat for consumers.

Finn Agency delivered integrated FMCG marketing services for Cadbury Ice Cream, including: • Brand strategy and positioning (everyday treat) • Campaign concept development (Family Favourites) • Creative toolkit and universal appeal messaging • Media planning and buying Explore our full range of FMCG marketing services to see how we help confectionery brands win distribution and drive demand.

Cadbury Ice Cream: Family Favourites Campaign

CADBURY ICE CREAM

FAMILY

FAVOURITES

Strategy I Campaign Concepts I Creative Toolkit I Media planning & buying

THE CHALLENGE

Cadbury aimed to increase market penetration and drive sales, requiring an effective and relatable marketing approach.
OUR MARKETING SOLUTION

Positioned Cadbury as an accessible and enjoyable everyday treat, emphasizing its universal appeal and versatility.
RESULTS & IMPACT

Achieved an impressive 9+ point brand uplift and a notable 15% increase in sales during the campaign period, solidifying Cadbury's position as an everyday treat for consumers.
SERVICES DELIVERED

Finn Agency delivered integrated FMCG marketing services for Cadbury Ice Cream, including:

• Brand strategy and positioning (everyday treat)
• Campaign concept development (Family Favourites)
• Creative toolkit and universal appeal messaging
• Media planning and buying

Explore our full range of FMCG marketing services to see how we help confectionery brands win distribution and drive demand.