Strategy I Campaign Concepts I Creative Toolkit I Media planning & buying
THE CHALLENGE
Cadbury aimed to increase market penetration and drive sales, requiring an effective and relatable marketing approach.
OUR MARKETING SOLUTION
Positioned Cadbury as an accessible and enjoyable everyday treat, emphasizing its universal appeal and versatility.
RESULTS & IMPACT
Achieved an impressive 9+ point brand uplift and a notable 15% increase in sales during the campaign period, solidifying Cadbury's position as an everyday treat for consumers.
SERVICES DELIVERED
Finn Agency delivered integrated FMCG marketing services for Cadbury Ice Cream, including:
• Brand strategy and positioning (everyday treat)
• Campaign concept development (Family Favourites)
• Creative toolkit and universal appeal messaging
• Media planning and buying
Explore our full range of FMCG marketing services
to see how we help confectionery brands win distribution and drive demand.
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Finn Agency is a specialist FMCG marketing agency based in Leeds, UK. We help food and beverage brands and consumer goods companies secure distribution and drive demand through strategic FMCG branding, CPG marketing, and retail activation.