Leverage its current success and align its positioning to emphasise its status as a healthier choice, all while educating the nation on all things sourdough.

OUR MARKETING SOLUTION

'Breaducation' a compelling 10-part series delving into all aspects of health, taste, and the art of making sourdough, effectively educating and engaging consumers.

Reached over 1.85 million, accompanied by a remarkable 107k visits to website.

Finn Agency delivered integrated FMCG marketing services for Jason's Sourdough Breaducation, including: • Brand strategy and healthier choice positioning • Campaign concept development (Breaducation 10-part series) • Creative toolkit and educational content creation • Media planning and buying Explore our full range of FMCG marketing service s to see how we help bakery brands win distribution and drive demand.

Jason's Sourdough: Breaducation Campaign

Jason's Sourdough

BREADUCATIOn

Strategy I Campaign Concepts I Creative Toolkit I Media planning & buying

THE CHALLENGE

Leverage its current success and align its positioning to emphasise its status as a healthier choice, all while educating the nation on all things sourdough.
OUR MARKETING SOLUTION

'Breaducation' a compelling 10-part series delving into all aspects of health, taste, and the art of making sourdough, effectively educating and engaging consumers.
RESULTS & IMPACT

Reached over 1.85 million, accompanied by a remarkable 107k visits to website.
SERVICES DELIVERED

Finn Agency delivered integrated FMCG marketing services for Jason's Sourdough Breaducation, including:

• Brand strategy and healthier choice positioning
• Campaign concept development (Breaducation 10-part series)
• Creative toolkit and educational content creation
• Media planning and buying

Explore our full range of FMCG marketing services to see how we help bakery brands win distribution and drive demand.