ASDA plant pots

ASDA

pLANT POTS

Strategy I Campaign Concepts


  • CHALLENGE

    Support Asda's new fresh proposition in January, necessitating a compelling and practical marketing strategy.

  • SOLUTION

    Positioned plant pots as a convenient and healthy "one-pot" solution for easy and nutritious eating, effectively catering to the needs of health-conscious consumers.

  • RESULTS

    Achieved record-breaking fresh sales for the month of January, showcasing the successful integration of plant pots into Asda's fresh product lineup.

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