Ultra price sensitive customers are savvy, but they need more than just great prices. The challenge was to offer tools that go beyond the weekly shop and equip them with essential life and financial skills.

We created the Just Essential Skills Hub on Asda.com. A one-stop shop for customers to gain valuable financial and life hack skills, helping them manage more than just their shopping.

The result was a bold, engaging initiative that not only empowered customers with valuable life and financial skills but also brought energy and personality to the experience.

ASDA

JUST

ESSENTIALs

Strategy I Campaign Concepts I Creative Toolkit I Production

CHALLENGE

Ultra price sensitive customers are savvy, but they need more than just great prices. The challenge was to offer tools that go beyond the weekly shop and equip them with essential life and financial skills.
SOLUTION

We created the Just Essential Skills Hub on Asda.com. A one-stop shop for customers to gain valuable financial and life hack skills, helping them manage more than just their shopping.
RESULTS

The result was a bold, engaging initiative that not only empowered customers with valuable life and financial skills but also brought energy and personality to the experience.