Ultra price sensitive customers are savvy, but they need more than just great prices. The challenge was to offer tools that go beyond the weekly shop and equip them with essential life and financial skills.

OUR MARKETING SOLUTION

We created the Just Essential Skills Hub on Asda.com. A one-stop shop for customers to gain valuable financial and life hack skills, helping them manage more than just their shopping.

The result was a bold, engaging initiative that not only empowered customers with valuable life and financial skills but also brought energy and personality to the experience.

Finn Agency delivered integrated FMCG marketing services for Asda Just Essentials, including: • Brand strategy and customer empowerment positioning • Campaign concept development (Just Essential Skills Hub) • Creative toolkit and digital hub creation • Production and content strategy Explore our full range of FMCG marketing services to see how we help retail brands win distribution and drive demand.

Asda: Just Essentials Skills Hub Campaign

ASDA

JUST

ESSENTIALs

Strategy I Campaign Concepts I Creative Toolkit I Production

THE CHALLENGE

Ultra price sensitive customers are savvy, but they need more than just great prices. The challenge was to offer tools that go beyond the weekly shop and equip them with essential life and financial skills.
OUR MARKETING SOLUTION

We created the Just Essential Skills Hub on Asda.com. A one-stop shop for customers to gain valuable financial and life hack skills, helping them manage more than just their shopping.
RESULTS & IMPACT

The result was a bold, engaging initiative that not only empowered customers with valuable life and financial skills but also brought energy and personality to the experience.
SERVICES DELIVERED

Finn Agency delivered integrated FMCG marketing services for Asda Just Essentials, including:

• Brand strategy and customer empowerment positioning
• Campaign concept development (Just Essential Skills Hub)
• Creative toolkit and digital hub creation
• Production and content strategy

Explore our full range of FMCG marketing services to see how we help retail brands win distribution and drive demand.