Asda aimed to position its wines as a credible and desirable option for consumers, requiring a distinct and engaging campaign.

OUR MARKETING SOLUTION

An innovative and quirky campaign featuring a well known and well loved (wine) snob, Micheal Whitehall. Creating a distinct and memorable brand narrative.

Created 12 films, plus social cutdowns, sparking thousands of social interactions and significantly elevating Asda's brand presence in the wine market.

Finn Agency delivered integrated FMCG marketing services for Asda Christmas campaign, including: • Campaign concept development (Christmas with the Whitehalls) • Creative toolkit and celebrity partnership • Creative production (12 films + social cutdowns) • Wine brand positioning and credibility building Explore our full range of FMCG marketing services to see how we help retail brands win distribution and drive demand.

Asda: Christmas with the Whitehalls Campaign

ASDA

CHRISTMAS WITH THE WHITEHALLS

Campaign Concepts I Creative Toolkit I Creative Production

THE CHALLENGE

Asda aimed to position its wines as a credible and desirable option for consumers, requiring a distinct and engaging campaign.
OUR MARKETING SOLUTION

An innovative and quirky campaign featuring a well known and well loved (wine) snob, Micheal Whitehall. Creating a distinct and memorable brand narrative.
RESULTS & IMPACT

Created 12 films, plus social cutdowns, sparking thousands of social interactions and significantly elevating Asda's brand presence in the wine market.
SERVICES DELIVERED

Finn Agency delivered integrated FMCG marketing services for Asda Christmas campaign, including:

• Campaign concept development (Christmas with the Whitehalls)
• Creative toolkit and celebrity partnership
• Creative production (12 films + social cutdowns)
• Wine brand positioning and credibility building

Explore our full range of FMCG marketing services to see how we help retail brands win distribution and drive demand.