Jason's wanted to drive trial and growth in the competitive sourdough category, requiring a compelling and distinctive marketing campaign.

Launched a high-impact social-first campaign that showcased the passion and dedication of the founder 'Jason', establishing an impactful and emotional connection with our target personas.

Attained an impressive +25.4pt Brand Uplift, propelling Jason's to the No.6 position in the highly competitive bread category, according to the prestigious Grocer rankings.

Jason's

Jason's Sourdough

EXCEPTIONAL

IN EVERY CRUMB

Strategy I Campaign Concepts I Creative Toolkit

CHALLENGE

Jason's wanted to drive trial and growth in the competitive sourdough category, requiring a compelling and distinctive marketing campaign.
SOLUTION

Launched a high-impact social-first campaign that showcased the passion and dedication of the founder 'Jason', establishing an impactful and emotional connection with our target personas.
RESULTS

Attained an impressive +25.4pt Brand Uplift, propelling Jason's to the No.6 position in the highly competitive bread category, according to the prestigious Grocer rankings.