Strategy I Campaign Concepts I Creative Toolkit I Media planning & buying
CHALLENGE
Jason's wanted to drive trial and growth in the competitive sourdough category, requiring a compelling and distinctive marketing campaign.
SOLUTION
Launched a high-impact social-first campaign that showcased the passion and dedication of the founder 'Jason', establishing an impactful and emotional connection with our target personas.
RESULTS
Attained an impressive +25.4pt Brand Uplift, propelling Jason's to the No.6 position in the highly competitive bread category, according to the prestigious Grocer rankings.
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