Our mission is to Make a Difference for our clients. We do this by delivering insightful, creative communications to drive commercial success and protect reputation.
Most PR agencies are focussed on the outputs they generate. They measure success in coverage ‘hits’, Facebook likes, reach and sometimes Advertising Value Equivalent.
We measure success in terms of outcomes and business results (like sales, leads, footfall or share price). For every client, we build a bespoke evaluation dashboard which reports KPIs towards achieving their outcomes using our unique PRoof measurement methodology.
We have helped to generate sales, improve reputation, secure retail listings and distribution, change behaviour, improve life expectancy and increase shareholder value. We have delivered and protected commercial success for consumer and corporate clients.
We have worked with independent research partners to create audience panels against whom we measure the effect of our outputs (content, coverage etc). We have been able to prove that in the minds of key audiences we have improved our clients reputations and influenced purchases.
Insight into audience behaviour, and media and channel influence is critical and we have in-house analytics to mine data to inform our strategies
Our teams weave digital seamlessly into every execution, working with our digital studio who have deep expertise in building sites and apps, creating content, working with bloggers, media owners and social media
Our bespoke client service journey ensures we can deliver outstanding outcomes. From deeply understanding our clients' businesses, deep audience and media insights and quality delivery to measurable outcomes reported through the PRoof dashboard. That way, clients can be certain that every engagement with Finn will deliver a measurable difference.
We are proud to work with some of the UK's biggest and most successful brands.
We provide consumer and corporate PR consultancy services, each headed by specialists in their field. Our key differentiator is that we have strong digital expertise and are able to deliver measurable commercial outcomes for our clients. We do that by investing in really understanding our clients’ businesses and their audiences, and then recommending a blend of services - both traditional and digital - to solve their problems.
For consumer brands, that can be understanding the purchase journey so that we can influence sales by creating awareness through PR, traffic through SEO and advocacy through social media. For corporate clients, it may be monitoring reputation in the digital world, creating online content to present critical information, or working with media and influencers to increase profile, change perceptions or manage crises.
For all our services, we bake-in evaluation KPIs using our unique PRoof methodology, ensuring that we always deliver on our clients' commercial objectives.
Our work builds, manages and protects corporate reputation to help our clients achieve their strategic objectives.
Our specialist corporate PR team works with clients to increase their profile, influence stakeholders, establish them as thought leaders, and prevent or manage crises in order to increase investment value and generate business leads.
We do this by working across all channels, from direct conversations, through traditional media, to digital. Digital communications play a critical role in our work. By providing a fully integrated approach to corporate reputation and crisis management, we ensure there are no blind spots.
Our approach to Consumer PR is to mine data to understand consumer behaviour and identify actionable insights to inform strategies which will achieve a measurable outcome.
Our creative approach has helped clients to drive sales, achieve competitive differentiation, create and protect retail listings, drive footfall and site traffic, awareness and trial, change behaviour
Content is the King of Digital. PR is the King of Content. PR + Digital = Content. Digital is in our DNA - we have an in-house design and build studio, our team are Google Analytics certified and we have deep social media expertise.
We create specialist loop teams to work on client briefs: specialists in insight, creative, digital, media relations, influencer and public affairs all co-ordinated by a single account management point of contact.
Finn has a depth of digital expertise which enables us to deliver commercial outcomes beyond that of traditional PR. Our approach is to start with the audience requirement and to create content-led solutions to achieve commercial results.
We have used digital to help our clients to achieve measurable outcomes including driving on-line sales, driving propensity to purchase, generating awareness and trial.
As a people and service business, our culture is what defines us. It represents the way we think, behave, work and interact. We believe our culture is best expressed by the values statements we crafted as a team on a rainy day in Puerto Banus… it's a long story.
Like all good PR, it is what other people say about us that counts. If you want to send us your thoughts, fill in the form below (or if you're thinking of working with us, why not try our 140 character brief?)
A company registered in England and Wales, number 05573198.
©2014 Finn Communications Ltd.