VERY LAZY

VERY LAZY

THE LAZY LINE

Strategy I Campaign Concepts I Creative Toolkit I Creative Production



  • CHALLENGE

    Reignite the brand for Very Lazy, build stronger awareness and drive consumer demand.

  • SOLUTION

    We developed a Very Lazy’s brand, telling the brand story with personality and humour. The bold, unified campaign ran across awareness channels and Amazon, building reach, resonance, and relevance to out audience.

  • RESULTS

    Coming soon!

CAMPAIGN DELIVERABLES

TVc  ·  DOOH  ·  display  ·  AMAZON  ·  social 

VERY LAZY AGENCY jars, text:
Woman holding jar of
Woman on phone in robe with jars of
A white background with a few lines on it

"We’re incredibly proud to be reclaiming laziness as the ultimate act of efficiency with this campaign. Our new icon, Vera Lazenby, takes the shame out of shortcut – because why spend 10 minutes peeling ginger with a teaspoon when it’s already peeled, chopped and waiting in a jar?”


KATE SAYERS

Marketing Director @ EPC

CREATIVE & MEDIA

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