Very Lazy: The Lazy Line Campaign

VERY LAZY

THE LAZY LINE

Strategy I Campaign Concepts I Creative Toolkit I Creative Production


THE CHALLENGE

Reignite the brand for Very Lazy, build stronger awareness and drive consumer demand.

OUR MARKETING SOLUTION

We developed the Very Lazy line, bringing the brand story to life with personality and humour. The bold, cohesive campaign ran across awareness channels and Amazon, building reach, resonance and relevance with our audience.

SERVICES DESLIVERED

Finn Agency delivered integrated FMCG marketing services for Very Lazy, including:


  • Brand strategy and relaunch positioning
  • Campaign concept development (The Lazy Line)
  • Creative toolkit and character development (Vera Lazenby)
  • Multichannel production (TVC, DOOH, Amazon, social)

Explore our full range of FMCG marketing services to see how we help food brands win distribution and drive demand.


CAMPAIGN DELIVERABLES

TVc  ·  DOOH   ·  AMAZON  ·  social 

VERY LAZY AGENCY jars, text:
Woman holding jar of
Very Lazy multichannel campaign assets - FMCG food marketing across TVC, DOOH, Amazon
A white background with a few lines on it

"We’re incredibly proud to be reclaiming laziness as the ultimate act of efficiency with this campaign. Our new icon, Vera Lazenby, takes the shame out of shortcut – because why spend 10 minutes peeling ginger with a teaspoon when it’s already peeled, chopped and waiting in a jar?”


KATE SAYERS

Marketing Director @ EPC

CREATIVE & MEDIA

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