Jason's Sourdough: Exceptional in Every Crumb

Jason's Sourdough

EXCEPTIONAL IN EVERY CRUMB

Strategy I Campaign Concepts I Creative Toolkit



  • THE CHALLENGE

    Build awareness for Jason’s Sourdough, driving consumer demand, strengthening brand following, expanding distribution and supporting the launch of a new £45 million factory.

  • OUR MARKETING SOLUTION

    Launched a high-impact multichannel campaign that showcased the passion and dedication of the founder Jason.

  • RESULTS & IMPACT

    Coming soon!

  • SERVICES DELIVERED

    Finn Agency delivered integrated FMCG marketing services for Jason's Sourdough, including:


    • Brand strategy and positioning

    • Campaign concept development (Exceptional in Every Crumb)

    • Creative toolkit and brand assets

    • Social-first content strategy


    Explore our full range of FMCG marketing services to see how we help bakery brands win distribution and drive demand.


CAMPAIGN DELIVERABLES

TVc  ·  AD pause  ·  DOOH  ·  display  ·  instore  ·  social  ·  influencer

Cardboard box with stickers on a conveyor belt.
A white background with a few lines on it

“The Finn Launch Pad programme was a fantastic spring board for the early development of the Jason’s Sourdough brand. Over the course of our five-year partnership, Finn have been a vital part of the Jason’s team as the brand has grown from launch to £100m+ and climbing”


BARRY DAWBER

Sales & Marketing Director

Behind the Scenes

CREATIVE & MEDIA

MEET THE PEOPLE THAT MADE IT

MEET THE MAKERS