Build awareness for Jason’s Sourdough, driving consumer demand, strengthening brand following, expanding distribution and supporting the launch of a new £45 million factory.

Launched a high-impact multichannel campaign that showcased the passion and dedication of the founder Jason.

Jason's

Jason's Sourdough

AN EVERYDAY

OBSESSION

Strategy I Campaign Concepts I Creative Toolkit I Creative Production

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CAMPAIGN DELIVERABLES

TVc · AD pause · DOOH · display · instore · social · influencer

“The Finn Launch Pad programme was a fantastic spring board for the early development of the Jason’s Sourdough brand. Over the course of our five-year partnership, Finn have been a vital part of the Jason’s team as the brand has grown from launch to £100m+ and climbing”