Jason's Sourdough: Exceptional in Every Crumb
Jason's Sourdough
EXCEPTIONAL IN EVERY CRUMB
Strategy I Campaign Concepts I Creative Toolkit
THE CHALLENGE
Build awareness for Jason’s Sourdough, driving consumer demand, strengthening brand following, expanding distribution and supporting the launch of a new £45 million factory.
OUR MARKETING SOLUTION
Launched a high-impact multichannel campaign that showcased the passion and dedication of the founder Jason.
SERVICES DESLIVERED
Finn Agency delivered integrated FMCG marketing services for Jason's Sourdough, including:
- Brand strategy and positioning
- Campaign concept development (Exceptional in Every Crumb)
- Creative toolkit and brand assets
- Social-first content strategy
Explore our full range of FMCG marketing services to see how we help bakery brands win distribution and drive demand.
CAMPAIGN DELIVERABLES
TVc · AD pause · DOOH · display · instore · social · influencer
“The Finn Launch Pad programme was a fantastic spring board for the early development of the Jason’s Sourdough brand. Over the course of our five-year partnership, Finn have been a vital part of the Jason’s team as the brand has grown from launch to £100m+ and climbing”
BARRY DAWBER
Sales & Marketing Director
Behind the Scenes
