Work
Strategy I Campaign Concepts I Creative Toolkit I Production
Challenge: Rowntree's and Pirulo needed to align with the Healthier Food and Drink Scheme (HFFS) while appealing to a more mature audience.
Crafted a more sophisticated approach to position Pirulo and Rowntree's as an appealing choice for the mature but playful audience.
A comprehensive global toolkit, including two compelling TVCs, a diverse range of engaging social media content, and impactful display assets.
Finn Agency delivered integrated FMCG marketing services for Froneri (Rowntree's & Pirulo), including:
• Brand strategy and mature audience repositioning
• Campaign concept development (Free the Fun!)
• Global creative toolkit (2 TVCs, social content, display assets)
• HFFS compliance and production
Explore our full range of FMCG marketing services to see how we help ice cream brands win distribution and drive demand.
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Title
Help the Good Ones Win
Finn Agency is a specialist FMCG marketing agency based in Leeds, UK. We help food and beverage brands and consumer goods companies secure distribution and drive demand through strategic FMCG branding, CPG marketing, and retail activation.
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