Challenge: Rowntree's and Pirulo needed to align with the Healthier Food and Drink Scheme (HFFS) while appealing to a more mature audience.

OUR MARKETING SOLUTION

Crafted a more sophisticated approach to position Pirulo and Rowntree's as an appealing choice for the mature but playful audience.

A comprehensive global toolkit, including two compelling TVCs, a diverse range of engaging social media content, and impactful display assets.

Finn Agency delivered integrated FMCG marketing services for Froneri (Rowntree's & Pirulo), including: • Brand strategy and mature audience repositioning • Campaign concept development (Free the Fun!) • Global creative toolkit (2 TVCs, social content, display assets) • HFFS compliance and production Explore our full range of FMCG marketing services to see how we help ice cream brands win distribution and drive demand.

Froneri (Rowntree's & Pirulo): Free the Fun! Campaign

rowntrees | Pirulo

free

the fun!

Strategy I Campaign Concepts I Creative Toolkit I Production

THE CHALLENGE

Challenge: Rowntree's and Pirulo needed to align with the Healthier Food and Drink Scheme (HFFS) while appealing to a more mature audience.
OUR MARKETING SOLUTION

Crafted a more sophisticated approach to position Pirulo and Rowntree's as an appealing choice for the mature but playful audience.
RESULTS & IMPACT

A comprehensive global toolkit, including two compelling TVCs, a diverse range of engaging social media content, and impactful display assets.
SERVICES DELIVERED

Finn Agency delivered integrated FMCG marketing services for Froneri (Rowntree's & Pirulo), including:

• Brand strategy and mature audience repositioning
• Campaign concept development (Free the Fun!)
• Global creative toolkit (2 TVCs, social content, display assets)
• HFFS compliance and production

Explore our full range of FMCG marketing services to see how we help ice cream brands win distribution and drive demand.