A perfect encapsulation of why the channel should never be the idea.
For us the order of play is consumer, brand, insight, idea…then channel
Why we're about content then channel
Posted by Richard on May 4th, 2012
A perfect encapsulation of why the channel should never be the idea.
For us the order of play is consumer, brand, insight, idea…then channel
Why we're about content then channel
Posted by Richard on May 4th, 2012
