Outstanding Public Relations Consultancy – Gold winner

The agency demonstrated that it used innovative communications to drive business growth. The strong focus on achieving commercial results for clients is impressive and the culture they have fostered contributes to their success. The performance against business objectives and budget was outstanding and the introduction of robust measurements around fee income per head has driven client satisfaction and improved profitability. The campaign example for Baxters was creative and effective, working hard across many elements of the PR and marketing mix.

Best Use of Media Relations

Holland’s Pies – Maintaining and Building Brand Equity in the North West

Having been tasked with generating media coverage at a time of year when sales often fall, Finn PR tied in Valentine’s Day and British Pie week. Impressive print coverage particularly for ‘Aphro-piety’, combined with exposure via other media channels gave impressive coverage reached figures. The campaign was timely and executed precisely on a fairly limited budget.

Best Campaign £10,000 and Under

Leeds Brewery’s Crowd-Sourced Beer

In so many categories this agency demonstrated the power of setting out clear, measurable objectives which any client would not only understand but buy into. Consistently the results were also excellent, the creativity was evident and the results were typically outstanding. This entry hit the mark on all of those counts, while also showing just what is possible even on the most modest PR budget.

Public Sector

Knowsley Health & Wellbeing – Transforming Health and Wellbeing in Knowsley

This campaign boasted a superb set of meticulously planned tactics. Not only were they creative and focused, but were carefully geared to mesh with the needs of a wide variety of other communications stakeholders. The result was to transform the client’s media profile beyond recognition. The campaign was meticulously delivered with a clear focus on ‘humanising’ the work of the client and to make it relevant to all the stakeholder groups. The outcomes at every level are exemplary and the agency has shown an excellent grasp of the importance of measuring, particularly against clearly set objectives.

Yorkshire and Lincolnshire PRide Awards judges comments can be found here

 

Posted by on November 18th, 2011