Goodness knows how much thinking goes into viral marketing. These pictures were shared by a couple of my Facebook friends today and no doubt by yours dear reader.
This is a great example of a company allowing its staff to be themselves in communicating directly with consumers. Goodness knows what the letter would have been like if it had been submitted to head office for approval.
Proof if ever it was needed that the modern brand needs to loosen up and let staff be expressive. You don’t need to provide guidelines and structures necessarily. Nor do you need to try and force a viral – just share stuff like this and hope it inspires your people to do the same.
Give your staff the freedom to be themselves
Posted by Richard on January 25th, 2012
