Delighted to have won Quorn Foods as our latest retained client, following a five-way pitch.
We’ll be working in conjunction with Quorn’s communication, media planning and digital agencies, and the brief is to make the healthy eating benefits of the brand salient to a wider audience of new users.
2012 will see an extensive drive to increase sales, led by TV advertising, PR and product renovation.
Chris Wragg, Quorn marketing director said of the appointment, “We’ve chosen Finn to join the team because they understand the growth potential of this brand. Strategically they were spot-on, having taken the time to really understand the Quorn consumer, taking our insights and translating them into what will be a seriously effective campaign.
“We’re embarking on an exciting journey for the Quorn brand, creating the world’s first $1bn meat alternative brand and we’re delighted to welcome Finn onto the team.”
Our MD, Richard, said, “This is a really exciting win for us. Quorn is a massive brand, and Chris and teams’ plans for the brand are inspirational. We’re really excited to get cracking.”
Quorn is a top 50 grocery brand with over £119m retail sales (IRI 52 weeks to we 1st October 2011). It was sold by Premier Foods to private equity firm Exponent in early 2011 and is targeting significant growth over the next decade, driven by investment in marketing communications.
Posted by James on November 11th, 2011