We've had to buy a new bumper can of polish this morning to buff up our seven new PRide Awards, scooped last night.

Here's what we won and a little ditty from the judges:

GOLD Best Community Relations: Yorkshire Bank

Finn took a concept that could be considered dry at first sight and gave it life and vitality. At a time when banks are considered by many to be the villains of the community, Finn created a series of heart warming and humorous stories that gave the bank a personality and a positive face. Behind the fun and frivolity of the campaign, Finn managed to get across some serious commercial messages, as well as making a genuine connection with the communities the bank serves.

GOLD Best Public Sector: Doncaster PCT Cough Cough Campaign

There is absolutely nothing run of the mill about this outstanding campaign. It has the '4Ws' seal of approval; well prepared, well researched, well implemented, well reviewed... WELL DONE! The judges recognised the campaign was targeted at a notoriously hard to reach sector of society and used intelligent creativity to deliver the message. Most of the time PR isn't life or death - in this case 8 lives were saved.

GOLD Best Integrated: Doncaster PCT Cough Cough Campaign

 A tough and unpalatable subject was tackled with sensitivity and flair.This campaign harnessed a wide range of communication skills to reach a difficult-to-hit target market. The results ensured this was a highly successful health campaign that, without doubt, was life changing.

SILVER Best Media Relations Cadbury's Easter Egg Trails

SILVER Best Consumer Cadbury's Easter Egg Trails

SILVER Best Social Media The Snow Stig

SILVER Best Corporate Responsibility Yorkshire Bank