News

Blue Diamond the world's biggest almond brand has appointed Finn to spearhead a push to establish a share of the growing UK market.  The activity will include media relations, influencer marketing and a word of mouth partnership with a digital and experiential content provider.

Blue Diamond Almonds are available in three delicious flavours; Roasted and Salted, Wasabi and Soy Sauce and Jalapeno Smokehouse and available in Tesco, Waitrose, Sainsbury's and Boots.

Finn Communications has been appointed by Young’s Seafood to manage its consumer and trade accounts.

The win comes as Young’s strikes a major deal with GO3 and David Beckham to launch a new healthy range of fish products in time for the football this summer. Beckham’s GO3 Omega-3 will be added to the new range to give an additional health boost.

Five of Young’s family favourites will have increased levels of Omega-3: Young’s Fish Fingers, Flipper Dippers, Cod Cakes, Admiral’s Pie and Mariner’s Pie.

The word of mouth agency’s first task is to launch the new products and is expected to see Beckham play an integral role in the activity, including social media.

Yvonne Adam, marketing director at Young’s, said: “This is a winning line-up for this summer: Young’s, the experts in fish; and GO3, the experts in family nutrition. “We’re excited to have Finn on board and are looking to them to lead the launch of this exciting new range as well as support us on a host of other activity throughout the year.”

Richard Rawlins, managing director at Finn, said: “We’re delighted to be working with the nation’s favourite fish brand, Young’s has a great reputation within the industry. There is some incredibly exciting news this year and we’re delighted to be involved in shaping those ideas. “This latest win firmly establishes Finn as a leading consumer agency with a pedigree of FMCG word of mouth experience.”

The agency already works across Findus UK, having been appointed in January as agency for Findus following a pitch.

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Morphy Richards is using social media to launch a brand new range of electrical products.

In a shake-up of brand strategy the domestic appliance manufacturer is investing in social media in order to drive word of mouth for a new range of products to be launched through 2010.

We've been hired as Morphy Richards retained word of mouth agency to deliver a series of integrated campaigns which will use social and digital media to create consumer advocacy and engagement for the market leading consumer household appliance brand. It is the first time the 75-year-old brand will use social media as the key focus for new product launches and supports the company's vision to invest in consumer engagement.

Pete Morton, category marketing manager at Morphy Richards, said: "Daily, our consumers are already sharing hints, tips, and recipe ideas for our range of products online. "It is clear there is a genuine commercial opportunity to facilitate this WOM recommendation & consumer advocacy to launch our products. In order to do so we need to drive a real sense of engagement with our consumers, which is just not possible through traditional mass marketing. A shift in marketing focus to social media and PR is a natural choice to do this and we're excited about its possibilities."