TheShopandSave app that was in The Grocer this week is most definitely “The Future.” It’s only available in the US at the moment, but expect to see it on our shores sometime soon.
ShopandSave app
Scan it! knows which aisle shoppers are in, what they have in their trolley, individual preferences and what they usually buy. It then sends shoppers real-time bespoke discounts.
That means a shopper who has put a bottle of gin in the trolley could instantly receive a discount on tonic. Or a customer in the dairy aisle could receive a promo on Cheddar – and the app would even know if they preferred mild, medium or mature.
The Grocer described it as “A mobile app that could revolutionise the way supermarkets run promotions” and I have to say, I agree.
We will see a lot more of social shopper marketing in 2012, I’m sure of it. Some people say that this and similar marketing techniques are intrusive, however I don’t buy that – if you don’t like it, don’t download the app!
Posted by Greg on November 8th, 2011
