Every meeting seems to start with that immortal line. As does pretty much every social occasion these days. Who’d have thought that collateralised debt obligations would be common knowledge and that the intricacies of currency trading and sovereign debt would be lead news items? The state of the economy is not surprisingly, the main topic of conversation.
So what does it mean for us mere PR people? Demand for our services remains strong and there are lots of new business briefs in the offing (and hopefully dear reader, that is why you are looking at this blog!) What it does mean, is that more than ever PR has got to work harder to deliver commercial messaging. Coverage for its own sake won’t cut-it and waffly awareness campaigns will be a thing of the past.
We’ve just concluded a campaign for a client which saw product sell-out in Tesco. The campaign combined shopper marketing with social media and demonstrates how PR can deliver commercial results in these straightened times.
As the multiple retailers go to war over price, and the Prime Minister encourages the nation to pay-off its credit card debts, it’s clear that we’re in for the long haul. Brand owners want to protect the value of their equity and ensure they’re turning over the cash, and we believe PR is the tool to achieve that.
Posted by Richard on October 5th, 2011
