I’ve attended two events over the last two days, both with stellar business luminaries, including Dr Andrew Sentance, formerly of the Bank of England Monetary Policy Committee, Sir Stuart Rose and Sir Eric Peacock.

Whilst the two events were very different: one quite a dry analysis of economics and the other a more exciting look at how UKTI can help us to develop our international business, the under lying message from both was clear. Stop worrying abut what you can’t control and get on with it. The economy may not be great and the headlines worse, but the truth is, there is lots to go at.

At the Business of the Economy Event, Dennis Turner, Chief Economist at HSBC made the oft repeated claim that it’s all the media’s fault (Robert Peston to be specific). Sir Stuart Rose repeated that sentiment the next day. His argument is that life’s too short to spend it worrying about what might be, and crack on making what could be happen. Opportunities exist from foreign trade, particularly in the developing economies and also from growth sectors in the UK economy. Manufacturing for example.

It all comes down to confidence of course, and confidence is directly correlated with communications…perception is reality and all that. Which is our reason to be cheerful at Finn. The future’s bright in the world of PR…we hope!

Posted by on October 20th, 2011