This article comes courtesy of our partners at Coupons.com who we worked with to develop the recent successful campaign for client, Blue Diamond Almonds.
New YouGov research conducted on behalf of and published recently by Coupons.com UK & Europe, highlights the growing influence of coupons in consumer purchasing habits.
The survey, which draws on a nationally representative sample of 1,790 adults across the UK,shows an 11% year-on-year increase in coupons redemptions. The survey also indicates that printable coupons are currently 31% more likely to be redeemed than their paper-based equivalents. Furthermore, almost three in ten (28%) adults stated that they are more careful about remembering coupons when going shopping.
The survey results also highlight consumers’ increasingly discerning shopping habits, as they continue to seek the best available deals – from shopping at multiple supermarkets, to brand swapping within supermarkets. Indeed, of those surveyed, 44% agreed that coupons influence them to choose between brands, while over one third of respondents agree that supermarket coupons influence them to try new products for the first time.
Posted by James on November 7th, 2011