Situation:
Blue Diamond Almonds wanted to increase its Facebook fan page community and drive trial of its nuts
Problem:
The client wanted trial to directly pull through in store, rather than samples being sent through the post
Solution:
Leverage the online couponing trend and create a bespoke application to allow consumers to download a voucher
Innovative communications:
Branded Facebook coupon application which could issue vouchers at different times and at different values. The application was gated, ensuring any consumer wishing to take advantage must ‘Like’ the Blue Diamond Almond fan page
Business growth?:
In 2 weeks the app issued 10,000 vouchers with a 35% redemption rate and an increase of 18,000 fans to the fan page
Posted by James on October 13th, 2011
