Situation:
Morphy Richards was tracking online conversations around its brand
Problem:
A social media audit demonstrated low levels of brand engagement
Solution:
Provide a framework allowing Morphy Richards to become the online go-to brand for house proud people. Hold workshops for employees so they can actively engage
Innovative communications:
Design and production of a social media hub; homeofthehouseproud.com, launching products through proactive blogger engagement, Facebook and Twitter
Business growth?:
Dramatic increase in positive online buzz, organic month-on month increase in visitor traffic to social media hub. Soup maker sold out within the first week
Posted by James on July 27th, 2011
