Situation:
Wagg Foods is the UK’s leading independent supplier of complete dry dog food
Problem:
A requirement for national awareness to differentiate the brand from its staid competitor set
Solution:
A fun story, putting the brand at the heart of the story to generate standout – The UK’s fi rst ever doggie ice cream
Innovative communications:
Worked with a home economist to create Frost and Hound limited edition ice cream, suitable for dogs, and launched to the media through a picture stunt
Business growth?:
Wide spread national and regional press coverage and calls from pet food buyers to stock the product, if ever produced
Posted by James on July 28th, 2011
