Situation:
Cutting Room Creative is a premium hairdressing salon, which opened a new £1M city centre salon
Problem:
A requirement for immediate bums on seats without deep cut promotions devaluing its positioning
Solution:
A talkable “Pay What You Think It’s Worth” promotion, where consumers choose the price, based on their experience
Innovative communications:
A peer-to-peer campaign to bring in new customers, supported through social media
Business growth?:
30% increase in sales and 250 new customers with an average spend of £55 per visit
Posted by James on July 28th, 2011
