Situation:
The Snow Centre is an indoor real snow leisure outlet in Hemel Hempstead
Problem:
No online awareness or content and no back-link profile to its website
Solution:
Create an entertaining video viral to drive awareness and provide link bait
Innovative communications:
Production and direction of a three minute viral video, entitled The Snow Stig, seeded on YouTube and other video sharing sites, telling a funny story of The Stig skiing at The Snow Centre
Business growth?:
50+ credible backlinks to The Snow Centre website and >290,000 views on Youtube, plus industry press coverage
Posted by James on July 28th, 2011
