Situation:
Fab ice lolly is Britain’s number one lolly by sales volume
Problem:
Increasing awareness activity during the category’s largest sales period
Solution:
Stunt to generate media coverage, reaffi rming Fab’s #1 position
Innovative communications:
Work with ice sculptors to create Britain’s largest ice lolly and launch to the media during summer
Business growth?:
Large scale awareness of Fab ice lolly, through national press coverage, during key sales period
Posted by James on July 27th, 2011
