Situation:
Young’s partnered with GO3, David Beckham’s omega-3 supplement brand by adding it to their key lines
Problem:
How do we publicise it, without access to Beckham, driving real engagement with Mums
Solution:
Young’s GO3 Superheroes with David Beckham, a social media campaign to find the most active family in the UK to win a meet and greet
Innovative communications:
Branded Facebook page production and app development, linking families’ picture and story uploads of keeping active, to a voting mechanism, supported by extensive digital and traditional media relations
Business growth?:
136,000 families participated in the promotion and extensive media coverage in national media
Posted by James on July 28th, 2011
