Situation:
Holland’s Pies is a pie maker based in the North West
Problem:
Maintain brand awareness amongst its heartland while exciting and involving chip shop owners, stockers of its pies
Solution:
Use Valentine’s Day to create a bespoke pie for lovers
Innovative communications:
Work closely with the NPD department to create a special one off Valentine’s Day pie, Aphro-Piety, and give North West chip shop owners the chance to trial it exclusively before wider launch
Business growth?:
Cemented relationships with chip shop owners and generated widespread national and regional branded media coverage, including Chris Evans’ Radio 2 Breakfast Show
Posted by James on July 28th, 2011
