Situation:
Yorkshire and Clydesdale Banks have a long history of supporting the communities they serve
Problem:
The competition started to replicate activity on the same basis but with considerably larger budgets
Solution:
Highly targeted campaign focussed on generating regional media coverage and infl uencer engagement across the UK
Innovative communications:
Stakeholder engagement programme and effective creative media relations
Business growth?:
Over 500% ROI, cost per thousand average was 60p
Posted by James on July 28th, 2011
