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Joe Public is becoming increasingly food savvy and consumers want to talk about how much they know about food, whether that's being seen in the right restaurants or growing their own vegetables. As a result, people are becoming braver with their cooking, more knowledgeable about the ingredients in their kitchens and are looking for taste and substance over gourmet glitz.

To keep up with the Joneses (or the Ramseys!) look out for these trends over the next year and beyond:

(1) In-house Butchers

With people cooking more at home, the traditional butcher is making a comeback. In the mainstream, the return of the butchery counter to Asda stores is a case in point, whilst in another walk of life; butchery classes are enjoying record waiting lists. Will all self-respecting kitchens boast a meat hook in the next ten years?

(2) iPhone Apps take on Ainsley and friends

Move over celebrity cooking shows, you can now get famous foodies on your iPhone. Jamie Oliver has launched a 20 minute meal app with step-by-step recipe instructions, whilst BBC Good Food magazine recently boasted a Christmas iPhone app offering festive recipes. People may be tiring of the same old cooking shows, but the iPhone is set to revive the trend and help us fall back in love with the celebrity chef.

(3) A handful of goodness

Healthy eating is not a new thing, but the trend for natural ingredients is set to go one step further in 2010 as brands boast varieties with "just a handful of ingredients." Even McDonalds is promoting the fact that its burgers are 100% beef with just salt and pepper and in America, Haagen Dazs has introduced the "Five" range. With just five ingredients it is positioned as an "all natural" ice cream, made with less fat.

(4) Go, Go Kitchen Gadgets

And finally, check out this transparent toaster - the must-have appliance for the next ten years. Never again will a slice of toast be burnt!